Video Camp 102: Launching Your Video Marketing Campaign

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Create a complete video marketing strategy tailored to your dealership’s unique mission and culture in a fun, fast-paced Build-a-Bear style workshop (without the fluff)

Ability Level: Intermediate

Session Type: 50-Minute Educational Session

Primary Learning Objective 1: Launch a ready-to-go, customized video-marketing campaign that will increase your market share and boost your exposure now.

Primary Learning Objective 2: Build a personal connection with your customers and prospects by creating Easy-Bake Oven, personalized, high-quality videos that yield maximum customer engagement in every department of your dealership:

  • Sales
  • Business Development Center
  • Service
  • Training
  • Social Media
  • Hiring & Recruitment


Primary Learning Objective 3:  Learn how to capitalize on the hottest trends in video:

  • Video Retargeting; Supercharge your digital advertising spend
  • Go Live or Die; Live streaming made painless
  • Grab viewers by the eyeballs; Designing videos to be played without sound
  • Crisis Management & Video; Squeezing lemonade from lemons
  • Cross-Platform Strategizing; Facebook, YouTube, Twitter, Instagram and more
  • “Show me the Metrics!;” Beyond just views, it’s about Measurement & Analytics
  • 360-degree Video vs. Virtual Reality
  • Planet of the Apps; Three video apps you can’t afford to do without
  • Baby, don’t go!; Incorporating captivating video into your web design
  • Pro Tips; Why you never fade to black



John Luciano

Managing Partner

Street Volkswagen

8707 Pilgrim Drive

Amarillo, TX 79919

(806) 350-8999

John is Vice President and Managing Partner of Street Volkswagen of Amarillo, Texas. With over 35 years in the automobile business, John hosts the Motormouth video podcast which promotes the one of the largest and most successful dealership groups in the West Texas Panhandle region. John has served on the following boards: El Paso New Car Dealers Association (President, 2010-2013), Texas Automobile Dealer Association and Volkswagen Dealer Operation Council. John’s dealership was the 2015-2016 recipient of the coveted Wolfsburg Award, an honor awarded only top performing dealerships and employees for their exemplary performance. John led his dealership to obtain the exclusive Volkswagen Presidents Award for 2015-2016 by demonstrating outstanding sales and service. John understands the day-to-day challenges facing dealers today and is a pioneer in engaging his customer base through creative and cutting edge social media campaigns… Oh, and he loves building and racing cars in his spare time!


Florencio “Flo” Lopez

Digital Advertising Consultant

Cox Automotive

485 Coates Drive

El Paso, TX 79932

(915) 494-5762

Flo is a Dealer Success Consultant for Autotrader – Kelley Blue Book and  Flo manages a portfolio of franchise and large independent automotive dealers. Flo pulls from over a decade of experience in automotive Internet marketing to offer creative solutions to help dealers reach their business objectives. Flo is the co-founder of an educational, automotive video podcast; Motormouth. Flo is a prolific cinematographer and was awarded Best Comedy film in grade school for his 8mm entry in Arizona State University’s Annual Short Film and Video Festival and he hasn’t stopped yet!  Flo has served as Internet and BDC Manager for top Toyota dealerships in the Gulf States Region. Flo understands the challenges facing dealers seeking more customers and improved social media engagement. Flo is a pioneer in engaging his customer audience through creative and cutting edge social media campaigns, yet he’s too shy for selfies!


Previous Digital Dealer events:


DD22 – Tampa, FL, April 12th, 2017

DD Workshop, Cherry Hill, NJ

DD21, Las Vegas, NV,

Other workshop events:

New Hampshire Automobile Dealers Association

Business Education Conference & Partners’ Vendor Expo

May 10th at the Radisson Hotel Manchester







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