Customers are a little apprehensive to walk into your dealership. Don’t take it personally! Their apprehension stems from a deep-rooted and hard-to-shake stigma associated with car sales in general.
“Customers complete hours of online research before walking into a dealership,” says Flo Lopez. “Dealers should personalize their staff pages to convey their unique and friendly culture,” he says. “We challenged our website provider, fusionZONE Automotive, LLC. to make our staff page look like the one you’d find on a fun, Silicone Valley startup company!”
Check out how Lost Pines Toyota is putting their best, if not silliest, face forward on their Staff Page. By showing your friendly and disarming side, you can help alleviate some of these showroom jitters and get that much closer to a sale!